Category Archives: OpenID

The Synaptic Web

Written by alisa. Filed under OpenID, Social Media, Uncategorized, alisa leonard, data portability, facebook, facebook connect, social graph. Tagged , , . No comments.

Some of you might recall a post I wrote for ReadWriteWeb not too long ago on the Pragmatic Web. The term “pragmatic” is specifically used due to its definition within semiotics:

“Pragmatics is a subfield of linguistics which studies the ways in which context contributes to meaning. It studies how the transmission of meaning depends not only on the linguistic knowledge (e.g. grammar, lexicon etc.) of the speaker and listener, but also on the context of the utterance, knowledge about the status of those involved, the inferred intent of the speaker, and so on”

Essentially, the Pragmatic Web theory states that the web will become increasingly more useful, usable and dynamically relevant to users based on their identities and the context of their social graph. To clarify, “identity” in this context refers specifically to three kinds of social identity data: explicit (what I say about myself), behavioral (what I do, my activities) and relationship (who I am connected to and what those connections say about me).

The Synaptic Web, a theory constructed by my brilliant friend Chris Saad, expands upon the “simplicity” of the Pragmatic Web theory by abstracting what this contextual relevance is based on. Instead of merely looking at people and their connections, Synaptic Web looks at the totality of data objects, their connections, the meaning which can be derived from these connections, and how these meanings may be applied to create a more “useful, usable and dynamically relevant” web:

“We believe that this evolving view of neural science provides an increasingly apt metaphor for what we call the ‘Synaptic Web’ in that the connections between objects are more important than the objects themselves. The question is; how are these connections changing to create new experiences? In other words, there is an opportunity to stop looking at the nodes and start looking at the space between them.

The exploding variety, speed and flexibility of electronic connections – those between people, data sets, applications, the real world and the online world, gestures and meaning and content and communication – is at the root of what some have called an evolving “collective intelligence.” Thus, the Synaptic Web is about the evolution of the Internet from document delivery platform, to a platform for communication (“2.0″) and now towards something much more profound: a dynamic web of adaptive “organic” and implicit connections whereby real-time information flows give structure and meaning to previously unconnected sets of data. The Internet is a sea of conversations streaming through connections, and these patterns have meaning.”

In many ways the idea of the Pragmatic Web is merely one result of the larger, more encompassing goal of a Synaptic Web. I mentioned to Chris via Twitter that perhaps it may be said that the Synaptic Web begets a Pragmatic Web.

During SXSWi, Intel sponsored a summit in conjunction with the Social Media Club for a discussion about the Synaptic Web:


Watch live video from socialmediaclub on Justin.tv

The Future is All About Conext: The Pragmatic Web

Written by alisa. Filed under OpenID, Social Media, Uncategorized, alisa leonard, data portability, facebook, facebook connect, social graph. Tagged , , . No comments.


I guest posted this week for ReadWriteWeb:

The semantic Web has long been heralded as the future of the Web. Proponents have said that Web experiences will some day become more meaningful and relevant based on the AI-esque computational power of natural-language processing (NLP) and structured data that is understandable by machines for interpretation.

However, with the rise of the social Web, we see that what truly makes our online experiences meaningful is not necessarily the Web’s ability to approximate human language or to return search results with syntactical exactness. The value of the semantic Web will take time because the intelligent personal agents that are able to process this structured data still have a long way to go before becoming fully actualized.

Rather, meaningful and relevant experiences now are born out of the context of our identities and social graph: the pragmatics, or contextual meaning, of our online identities. My Web experience becomes more meaningful and relevant to me when it is layered with contextual social data based on my identity. This is the pragmatic Web.

Read the rest at ReadWriteWeb

On data ubiquity

Written by alisa. Filed under OpenID, Social Media, Uncategorized, alisa leonard, data portability, facebook, facebook connect, social graph. Tagged . No comments.

So Facebook Connect is finally making some strides with Silicon Alley Insider posting today that Gawker’s new user sign-ups and comments have increased due to their Facebook Connect implementation.

Now, this has been a frequent topic of mine as of late…and lets for a minute suppose a world in which user graph data was readily accessible across any Web touch point, to the point that one’s user experience became completely intuitive and socially contextual based on said graph data. Think, the Amazon model on steroids (using your actual data, not cookies or anonymized data). Awesome or creepy?

Decentralized, Distributed Social Web

Written by alisa. Filed under OpenID, Social Media, alisa hansen, alisa leonard, data portability, facebook, facebook connect, social graph. Tagged . No comments.

Could not have said it better myself.

Data Ubiquity

OpenID: Another Perspective

Written by alisa. Filed under OpenID, alisa hansen, alisa leonard. No comments.

OpenID has gotten a lot of buzz this week with both Google and Microsoft announcing support of the protocol. In light of this, and in conjunction with the continuing swirl of activity around data portability (a pet topic of mine) initiatives I thought I’d take a minute to share a video from 08′s Social Graph Foo Camp where Leslie Chicoine shares some insights from a a designer’s (and user’s) perspective on OpenID:

“OpenID will be successful when nobody knows what it is”…. Exactly.

A Paradigm of Streams: iCrossing Chats Across the Pond

Written by alisa. Filed under OpenID, Social Media, alisa leonard, alisa leonard = alisa hansen, data portability, facebook, facebook connect, social graph. Tagged . No comments.

I often chat with my UK colleauge, Ben Bose– who happens to be one of our most brilliant, and we often get to chatting. I thought I’d share:

me: when i say ‘the web is social’ people look at me strangely

i think marketing people dont like it
well, digital agencies
will nod and say yes!
but if they REALLY accepted it
it has much broader, fundamental impacts on the BUSINESS of digital agency
than the industry is willing to admit or change at the moment

Ben: You should see the looks we get here! Absolutely!
It’s all about products, and business.
The web is social.
The web is not an add-on.

me: right, well and the current approach to the web is fairly siloed…especially if you consider that ‘social media’ is considered a channel and not the state of the web itself (by most marketers)

Ben: Indeed.

me: there’s still a lack of adoption industry-wide of the paradigm shift from a web of pages to a web of applications

Ben:
We had a deck flying around recently from another company.
It dealt with their web strategy.
Drove me up the wall – a spokes diagram with words like “social media” and “synergy”.
Grrrr.

Mark H. over here has a nice paradigm of the web.
He doesn’t believe in sites, just pages.
So the web is constructed per individual, based on their experiences.
I doubt I’m explaining it well.

me: no i know what he is saying
i don’t believe in a ‘sites’ paradigm either, but would not necessarily a ‘pages’ one either

i would offer a web paradigm of streams

rather than pages

Ben:
Interesting….


me:
my personlized web experience is really one of streams
both fragmented and aggregated
not in pages themselves….but in the actions i take on the web
it is those actions that live beyond pages and can live simultaneously was well
this becomes apparent with examples like FriendFeed
but even beyond that
i think we will begin to see our ‘life streams’, if you will, in browser functionality perhaps

Ben: With things like Ubiquity?

me: sure
and perhaps Chrome
Goog’s play into the browser is more than a browser war,
its an-access-to-data war
data=streams

Ben: What do you think of Chrome?

me: or rather,
streams=data

i haven’t used it yet…i have a mac

Social Computing Utopia: Ubitquity

Written by alisa. Filed under OpenID, Social Media, Uncategorized, alisa leonard, data portability, facebook, facebook connect, social graph. Tagged . No comments.

For some reason there is debate around the merits of data portability, and more specifically the Data Portability Workgroup. But really, data portability is merely a step in a further abstraction from the present structure of the Web– contained sites to a “pageless web” that is an open, fluid, ever ubiquitous form of computing. The promise of a web that is at once networked, liquid, social, and semantic. Data portability nay-sayers, in my opinion, lack the vision to see that DP is simply one of the first elements in many iterations in the progression towards a seemless, social web. We are evlolving from lock-in “sites” and “social networks” even now (to creating microformats and the promise of data storage in the decentralized “Cloud” of virtual servers). It seems we are only at the tip of the iceberg…if we step back and think of computing as a series of abstractions, each iteration enabling a higher degree of connectivity, ease of use, decentralization and seemlessness– we may begin to see that a fluid, connected, “portable” web experience (even a VRM) is not far flung. I say “portable” because eventually “portability” would in theory disolve into simply “ubiquity.”