The New York Times finally gets it– the largest social network? The Open Web….sorry, Facebook.
Category Archives: facebook
The Synaptic Web
Some of you might recall a post I wrote for ReadWriteWeb not too long ago on the Pragmatic Web. The term “pragmatic” is specifically used due to its definition within semiotics:
“Pragmatics is a subfield of linguistics which studies the ways in which context contributes to meaning. It studies how the transmission of meaning depends not only on the linguistic knowledge (e.g. grammar, lexicon etc.) of the speaker and listener, but also on the context of the utterance, knowledge about the status of those involved, the inferred intent of the speaker, and so on”
Essentially, the Pragmatic Web theory states that the web will become increasingly more useful, usable and dynamically relevant to users based on their identities and the context of their social graph. To clarify, “identity” in this context refers specifically to three kinds of social identity data: explicit (what I say about myself), behavioral (what I do, my activities) and relationship (who I am connected to and what those connections say about me).
The Synaptic Web, a theory constructed by my brilliant friend Chris Saad, expands upon the “simplicity” of the Pragmatic Web theory by abstracting what this contextual relevance is based on. Instead of merely looking at people and their connections, Synaptic Web looks at the totality of data objects, their connections, the meaning which can be derived from these connections, and how these meanings may be applied to create a more “useful, usable and dynamically relevant” web:
“We believe that this evolving view of neural science provides an increasingly apt metaphor for what we call the ‘Synaptic Web’ in that the connections between objects are more important than the objects themselves. The question is; how are these connections changing to create new experiences? In other words, there is an opportunity to stop looking at the nodes and start looking at the space between them.
The exploding variety, speed and flexibility of electronic connections – those between people, data sets, applications, the real world and the online world, gestures and meaning and content and communication – is at the root of what some have called an evolving “collective intelligence.” Thus, the Synaptic Web is about the evolution of the Internet from document delivery platform, to a platform for communication (“2.0″) and now towards something much more profound: a dynamic web of adaptive “organic” and implicit connections whereby real-time information flows give structure and meaning to previously unconnected sets of data. The Internet is a sea of conversations streaming through connections, and these patterns have meaning.”
In many ways the idea of the Pragmatic Web is merely one result of the larger, more encompassing goal of a Synaptic Web. I mentioned to Chris via Twitter that perhaps it may be said that the Synaptic Web begets a Pragmatic Web.
During SXSWi, Intel sponsored a summit in conjunction with the Social Media Club for a discussion about the Synaptic Web:
The Future is All About Conext: The Pragmatic Web
I guest posted this week for ReadWriteWeb:
The semantic Web has long been heralded as the future of the Web. Proponents have said that Web experiences will some day become more meaningful and relevant based on the AI-esque computational power of natural-language processing (NLP) and structured data that is understandable by machines for interpretation.
However, with the rise of the social Web, we see that what truly makes our online experiences meaningful is not necessarily the Web’s ability to approximate human language or to return search results with syntactical exactness. The value of the semantic Web will take time because the intelligent personal agents that are able to process this structured data still have a long way to go before becoming fully actualized.
Rather, meaningful and relevant experiences now are born out of the context of our identities and social graph: the pragmatics, or contextual meaning, of our online identities. My Web experience becomes more meaningful and relevant to me when it is layered with contextual social data based on my identity. This is the pragmatic Web.
Read the rest at ReadWriteWeb
On data ubiquity
So Facebook Connect is finally making some strides with Silicon Alley Insider posting today that Gawker’s new user sign-ups and comments have increased due to their Facebook Connect implementation.
Now, this has been a frequent topic of mine as of late…and lets for a minute suppose a world in which user graph data was readily accessible across any Web touch point, to the point that one’s user experience became completely intuitive and socially contextual based on said graph data. Think, the Amazon model on steroids (using your actual data, not cookies or anonymized data). Awesome or creepy?
some thoughts on Facebook Connect and VRM
Granted, its (VRM) not a new idea…but 2 key things have changed to make it feasible: consumer culture and online behavior have shifted and 2) the technology is (getting) there…its exciting especially with all of the open standards work that that Brad Fitzpatick and crew are working on (and of course the VRM project of Doc Searls that focuses on creating VRM based on an open framework).
What it is interesting with FB is what they’re up to with Facebook Connect…on the surface it seems fine and dandy and great…great for users and great for participating 3rd party sites. But i can’t help but feel like FB has some sinister long term plan to be a VRM system of sorts…not adopting open standards and the ethos of VRM, but rather attempting to be a closed data storage hub that feeds sites and services within the FB universe via FB Connect…you could have a seemingly “data ubiquitous” experience (and thereby create a POTENTIALLY VRM-like system using FB data and the entire Connect network of sites and services whereby there could be a value exchange between consumers and suppliers) under an AOL-like FB Connect world, but in reality it would just be a massive, closed system which maintains its proprieter status of user data, rather than that data being owned by the users themselves (hence a bastardized version of VRM).
The Future is VRM post
Its no secret I’m a bonafide Cluetrain drunk. I didn’t just sip that Kool Aid, I killed it. And really, any foray into social strategy is Cluetrain-light on training wheels. The concept of VRM ought really to resonate with most of those already espousing the open, social Web. My first introduction to the concept of VRM was several years ago when I ran into Fred Davis in San Francisco who, among other topics, discussed his dot com-era venture, The Lumeria Project (and well, I suppose before that it really began after reading The Cluetrain Manifesto in college–it came out my junior year of high school). The LP was essentially a VRM platform that for obvious reasons never made it past the first few rounds of financing. Not only was user behavior online not ready for such a venture (and really, the general culture at large), but the Web was not ready. Now, we’re getting there. Of course, Doc Searls has been heading up ProjectVRM, headquartered at the Berkman Center for Internet and Society at Harvard University, where he is a fellow, for quite some time now.
So, an intro to VRM as put together by the VRM Hub group headed by Adriana Lukas in the UK:
Imagine being able to take charge of your information and data, notes and records about past transactions, your purchase history, future plans and ideas, preferences and knowledge about areas of your life. At the moment you are the last person to be able to benefit from all this accessible only via various platforms. Your ‘digital detritus’ is not yours, it is information that others harvest and use for their own purposes. Imagine to be able to do that with the same ease as checking email, posting to a blog, adding a bookmark to del.icio.us, searching Google, commenting on an article, uploading a photo to Flickr, managing your google or ical calendar, leaving a review on Amazon, adding an application on Facebook. All this whilst protecting your privacy to the degree you find comfortable, sharing your activity or data as you wish, not as mandated by the platform providing some functionality in exchange for your data (Facebook, Amazon etc).
Imagine having your customers share with you what they like, want and think of you. At the moment, you are dependent on market research, which is like looking through a keyhole at the rich ‘user-generated’ world. Imagine being able to relate to your customers, consistently and persistently, where they contribute directly to your supply chain where it makes sense – whether it is R&D, product design, distribution and marketing. Interaction with them is modular, intuitive and user-driven freeing much of your resources spent on marketing and transaction cost.
The above is part of the vision of the Project VRM. The name stands for Vendor Relationship Management and it originates from ‘flipping’ CRM – customer relationship management. Project VRM is a community-driven effort to support the creation and building of VRM tools. The project is headquartered at the Berkman Center for Internet and Society at Harvard University and headed by Doc Searls, a fellow with the center. The project is building a framework that sets standards and protocols for a category of tools that enable individuals and organizations to relate and transact on more equivalent terms. By minimizing the leverage and control one party has over another in a (typically commercial) relationship, individuals and organizations can instead focus on creating and sharing value. The VRM opportunity is not rooted in us vs. them emotionally-driven arguments but in creating a more efficient and balance relationship between business and their customers, markets and companies, demand and supply.
What’s in it for the individual?
The ability to manage and analyze your data will give you better knowledge about yourself, the kind of knowledge that is the holy grail of most companies’ customer data management. The awareness of your preferences, understanding of your needs will help you to articulate them easier and strengthen your position with vendors.
What’s in it for businesses?
We live in an increasingly decentralized world with more customer choice, yet vendors continue to fiercely collect and control customer data and exploit the opportunities therein. The ultimate goal of VRM is better relationships between customers and vendors, by considering and constructing tools that put the customer in control of their data and ultimately their relationships with other individuals, companies and institutions.
Benefits of ‘letting go’ of customer data:
1. Customers share the burden of storing and protecting the data – eases compliance, privacy & security concerns
2. Increased access to information about customers – direct benefits to the customer to share more data rather than less.
3. New services from previously unavailable access to customer data
Where are the FB Connect Partners?
With FB Connect set to “officially” launch November 30th, 24 out of the 26 original launch partners have still yet to integrate FB Connect. Whats the hold up? According to sources at TechCrunch, they’re apparently waiting to see how it all flys (as was to be exepcted, I’m sure). With buggy implementation and a fear of policy changes, most of the launch partners have opted to take the approach Japan has taken with GMOs…watch the guinea pigs and wait it out a while. Alas, but in the meantime you can get your fix tinkering around with logging into 3rd party sites with your FB credentials here (be sure to take the quick CNN survey about FB Connect) and here and here (after you’ve logged in with new credentials on mybarackobama.com, you can then connect with FB). Cheers.
A Paradigm of Streams: iCrossing Chats Across the Pond
I often chat with my UK colleauge, Ben Bose– who happens to be one of our most brilliant, and we often get to chatting. I thought I’d share:
me: when i say ‘the web is social’ people look at me strangely
i think marketing people dont like it
well, digital agencies
will nod and say yes!
but if they REALLY accepted it
it has much broader, fundamental impacts on the BUSINESS of digital agency
than the industry is willing to admit or change at the moment
Ben: You should see the looks we get here! Absolutely!
It’s all about products, and business.
The web is social.
The web is not an add-on.
me: right, well and the current approach to the web is fairly siloed…especially if you consider that ‘social media’ is considered a channel and not the state of the web itself (by most marketers)
Ben: Indeed.
me: there’s still a lack of adoption industry-wide of the paradigm shift from a web of pages to a web of applications
Ben: We had a deck flying around recently from another company.
It dealt with their web strategy.
Drove me up the wall – a spokes diagram with words like “social media” and “synergy”.
Grrrr.
Mark H. over here has a nice paradigm of the web.
He doesn’t believe in sites, just pages.
So the web is constructed per individual, based on their experiences.
I doubt I’m explaining it well.
me: no i know what he is saying
i don’t believe in a ‘sites’ paradigm either, but would not necessarily a ‘pages’ one either
i would offer a web paradigm of streams
rather than pages
Ben: Interesting….
me: my personlized web experience is really one of streams
both fragmented and aggregated
not in pages themselves….but in the actions i take on the web
it is those actions that live beyond pages and can live simultaneously was well
this becomes apparent with examples like FriendFeed
but even beyond that
i think we will begin to see our ‘life streams’, if you will, in browser functionality perhaps
Ben: With things like Ubiquity?
me: sure
and perhaps Chrome
Goog’s play into the browser is more than a browser war,
its an-access-to-data war
data=streams
Ben: What do you think of Chrome?
me: or rather,
streams=data
i haven’t used it yet…i have a mac
Facebook “Download Your Info” is NOT Data Portability
Many of you perhaps just watched the live Facebook announcement, and may be wondering what it all means. To tell you the truth, I am still trying to figure that out— there are three main things to think about:
1) The ability to download your Facebook data
2) The ability to monitoring your data usage through an apps dashboard
3) The creation of Facebook groups.
For now, I wanted to issue a quick response about item #1.
Already I have seen across the Twittersphere references to Facebook now allowing “data portability.” Data portability is the idea that users are, and should be, in control of their data, how its used, and have access to it at any time. Beyond this, data portability inherently implies data interoperability— the ability for your identity and social graph data to be used across any site or service, as controlled by the end user, and therefore requires the use of open web standards. Facebook’s “Download Your Info” is NOT data portability. It is data accessibility.
Why is this important?
It is important to first understand that true data portability puts the ultimate power of data control in the hands of the user, not the web application using that data. Facebook has long fallen under scrutiny for having immense control over end user data. The development of Facebook Connect and the Open Graph API have been steps in the direction of data portability, but ultimately, Facebook continues to maintain, under their TOS, the last word on your data usage through an all-encompassing license to do what they wish with your data (including sub-license it to other entities).
What matters is that while they now allow more access to your data through the download feature, the Facebook TOS has not changed— meaning your data is still on their server and while you can download, you cannot remove your data entirely (if you wished to do so). This is data accessibility, not data portability.
I would love to see Facebook adopt the DataPortability Project’s Portability Policy. This proposed policy is a twist on the familiar web standard of a Privacy Policy, which has historically articulated what a site can and can’t do with your data. The Portability Policy aims to create transparency between applications/sites and end users when it comes to how end user data can be used, and how users may be able to access and ultimately “port” their data across any site or service. Adoption of a Portability Policy is the first true step towards data portability, transparency and end user control.
Disclosure:
Please note Alisa Leonard is Chair of Communications for the DataPortability Project