Well, I have been saying for a while now we will begin to see real identity-based experiences develop that go beyond the “identity”-based experiences we have now (read: beyond cookies). The hypothesis I offered to Mashable a few years ago, appears to be on its way. What, you say? We will begin to see more dynamic content experiences (read: inclusive of new real-identity, socially contextualized “advertising” models) based on user identity, contextualized by one’s social meta-data (including relationship and behavioral trend modeling).
First Amazon and now the NYTimes are taking a more serious approach to the value of Facebook user data, incorporating it into perhaps their very business model (which, of course poses a whole swath of new questions / challenges / debates). Who’s next?
I’ve already blogged about this til, I’m blue in the face, so I’ll let someone else do it. Just glad its finally happening so I stop getting blank stares. And yes, I’m kind of cranky today.